![]() DMC has yet to respond.īy Steph Rohr (Steph has led the way here, creating the first subversive entry and reposting all the rest.) We’ll continue to add images to this post as they’re created. At the beginning of the week, we began seeing subversive entries appear on the hashtag, and they’ve continued to flow in all week. To enter the contest artists use the #dmcxstitchcontest hashtag on Instagram. They are sent out weekly to DMC’s email list of 100,000 subscribers and each pattern is linked to a kit of DMC floss for consumers to purchase. The free patterns are used by DMC to sell embroidery floss. On the DMC website the artist doesn’t get a web link on his or her pattern’s page nor do they have a full profile, making it difficult to understand how even the promise of exposure as a prize could be meaningful. The winners would receive no financial compensation. Although in the past DMC has paid artists for designs, those collaborations were suddenly ended late last year and, according to the social media manager at DMC whom we spoke with for the April 16 article, the company’s current plan is to run unpaid contests to generate new patterns. On April 16 we reported on DMC’s contest soliciting artists for designs to be published as free patterns on the DMC website. In an email to Craft Industry Alliance, Alex Holbrook, the director of public relations, stated that the company is reviewing how artists are linked on the company website and, although it has been in the pipeline for a while, correcting this issue will now become a priority.ĭMC, the embroidery floss, company, is running a contest that has cross stitch designers feeling stabby. ![]() May 1, 2018: DMC has edited the Instagram posts about the contest to now include a $500 prize.
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