![]() This Instagram Story helps drive his social media audience to his blog. There’s the whole marketing side of blogging with Instagram influencers we won’t get into in this post, but the crucial element here is ensuring the headline captures your attention (if you’re interested in design). This particular Story slide links out to a blog post he published on his website. At this point, if you’ve never posted an IGTV video before, you’ll now see the chain icon option appear, just like in our earlier example: The next step after posting the video and creating an Instagram post, is creating your Story. (Instagram also gives you the option to create an Instagram post as a preview of the video.) Ta da!Īfter you’ve copied your link, post the IGTV video to your profile, to get the attention of Instagram followers. The description is where the magic happens: Post a link in the IGTV video description, and when users click it, it’ll open just like a Swipe Up link. It can be a video of you summarizing the content or product you’re promoting, a full-scale production ad, or even just a 60-second video of a text-based CTA.Īfter you have a video, you’ll want to create a title, which you can use to add context to the link where you want to send people. The first step on your Instagram account is to film an IGTV video that is at least 60 seconds long. It requires a fair bit of work up front, but it offers a decent workaround and works for both personal accounts and business profiles. This strategy to add a link to an Instagram story is probably the closest you’ll get to the original Swipe Up link feature. Either take a photo or choose an image or video from your camera roll. Hit the camera icon in the top left to create a Story. Log in to your business account in the Instagram app.Instagram makes it easy to add link options to your Story, whether you are a businessman or Instagram influencer: If you meet either of these requirements, you can add links to Instagram Stories using the Swipe Up feature in your Story settings. A verified account (blue tick mark on the profile) as a public figure, global brand, or celebrity.Here’s the catch: You must meet the following requirements to use Instagram’s Swipe Up feature when adding a link to an Instagram story: Whether you want to drive traffic to your website or Messenger experience, the Swipe Up feature is helpful for adding a link to an Instagram story, and achieving your Instagram goals. Sending people directly to products (preferably using eye-catching photography in the Story) with the clickable link is an excellent opportunity to reduce friction and increase conversions. This link will send users to a specific product in your shop. You can create collections via your Commerce Manager settings in your Instagram Shop-think seasonal fashion, a grouping of product categories, or even a wish list. If you have a shop set up in your account with products already listed, you can let the user swipe up into it. Many bloggers will link to their latest blog post, but you can also link to landing pages, service pages, or case studies. They allow you to shorten links for free and in a few seconds.You can use the Swipe Up capability to link to a few different types of web addresses, including: In case Bitly does not work, or present an error, we recommend you use these alternatives. ![]() In seconds, Instagram will put said link in your story.Once the shortened link is pasted, click on the option “Clever”.Hit the sticker icon that appears at the top of the screen.Click on “Your history” to create a new one.Open the Instagram app from your phone.With the shortened link already copied to your mobile, you must place it in your Instagram story as follows: Once the link is created, you must click on “copy” in order to copy it.Paste the link you want to shorten in the section that says “Enter Long URL”.Within this web page, you must click on the orange button what does it say “Create”. Having copied the link that you want to put on your Instagram story, you will need to enter the Bitly website (the best link shortener).If you have never used one, we recommend you follow all these steps: ![]() Using a link shorteneryou can put any link in your Instagram story regardless of the number of characters that link has. This is how you can prevent the message “This link is too long” from appearing on Instagram Fortunately, there is a very simple solution that can be carried out so that this message does not continue to appear. In other words, You cannot put links that exceed the character limit imposed by Instagram.
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